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How can the Forestry Commission recruit more Black, Asian and ethnic minority employees?
The Forestry Commission is obliged to promote equality in the workforce. But in 2009-10 the demographic profile of the staff was not representative of UK society as a whole, with few employees from Black, Asian and minority ethnic (BAME) backgrounds. Forest Research used a social marketing approach to analyse the complex factors which contribute to the socio-economic profile of the Commission’s workforce.
Commissioned and funded by the Forestry Commission, with support and guidance from Professor Jeff French, Strategic Social Marketing.
This project was completed winter 2009.
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