Tell us what motivates you to make sustainable choices in new survey

Forest Research is inviting everyone to take part in a new research project to find out what motivates people to make sustainable choices.

Please complete one of these short surveys by 30 September to help us secure a more sustainable future.

Simply select the survey which best describes you:

• Foresters

• Foresters’ advisers

• Forestry products consumers (this means everyone, for example, if you use paper or wooden furniture).

Nudge theory meets forestry

The research project explores how subtle interventions, coined ‘green nudges’, could reshape the environments in which decisions are made to promote more environmentally friendly choices.

Like all decisions, those around woodland creation and sustainable forest management are often influenced by cognitive factors and biases which may influence whether the most sustainable option is chosen or not.

Previous research indicates that ‘behavioural nudges’ could be used to encourage woodland creation for climate change mitigation in the UK. But further evidence is needed to develop this strategy.

This international study has been launched to better understand how to guide decision-makers towards more sustainable practices in farming and forestry by using green nudges.

Forest Agri – Green Nudge has been funded by the European Union via Horizon Europe.