Nudge theory meets forestry

Forest Research is inviting everyone to take part in a new study to discover how ‘green nudges’ can help people make more sustainable choices in forestry. 

Nudge theory meets forestry in a new research project which explores how subtle interventions, coined ‘green nudges’, could reshape the environments in which decisions are made to promote more environmentally friendly choices.

Like all decisions, those around woodland creation and sustainable forest management are often influenced by cognitive factors and biases which may influence whether the most sustainable option is chosen or not.

Previous research indicates that ‘behavioural nudges’ could be used to encourage woodland creation for climate change mitigation in the UK. But further evidence is needed to develop this strategy.  

An international study has been launched to better understand how to guide decision-makers towards more sustainable practices in farming and forestry by using green nudges.  

Everyone can take part in the study whether they are a forester, foresters’ adviser or a consumer of forestry products – which includes paper, furniture and even toilet roll!  

Take part in the study

To take part, simply select the survey which best describes you:  

• Foresters 

• Foresters’ advisers 

• Forestry products consumers 

The surveys (open until 30 September) seek to understand the motives of foresters, foresters’ advisers, and forestry products consumers in choosing to adopt – or not adopt – sustainable production and consumption practices and choices. 

The findings will feed into the development of best practice guidance for using green nudges in forestry. 

Forest Agri – Green Nudge has been funded by the European Union via Horizon Europe.