Date
20 August 2025
Reading Time
2 minutes
Last Updated
14 October 2025
Forest Research is inviting everyone to take part in a new research project to find out what motivates people to make sustainable choices.
Please complete one of these short surveys by 31 October to help us secure a more sustainable future.
Simply select the survey which best describes you:
- Forestry products consumers (this means everyone, for example, if you use paper or wooden furniture).
Nudge theory meets forestry
The research project explores how subtle interventions, coined ‘green nudges’, could reshape the environments in which decisions are made to promote more environmentally friendly choices.
Like all decisions, those around woodland creation and sustainable forest management are often influenced by cognitive factors and biases which may influence whether the most sustainable option is chosen or not.
Previous research indicates that ‘behavioural nudges’ could be used to encourage woodland creation for climate change mitigation in the UK. But further evidence is needed to develop this strategy.
This international study has been launched to better understand how to guide decision-makers towards more sustainable practices in farming and forestry by using green nudges.
Forest Agri – Green Nudge has been funded by the European Union via Horizon Europe.
Recent News
View All news
New national survey launched to strengthen plant pest and disease detection across UK horticulture
UK horticulture and landscaping businesses invited to take part in survey to strengthen non-native plant pest and disease detection and reporting.
Forestry and timber businesses across the UK are being asked to take part in an annual survey programme to collect data about the UK timber industry.
Seventeen coniferous tree species show early promise for future commercial timber production in the UK
Researchers have set up a network of nine large scale experiments across the UK to test the suitability of 17 tree species as potential alternatives for future commercial timber production.
New national survey launched to strengthen plant pest and disease detection across UK horticulture
UK horticulture and landscaping businesses invited to take part in survey to strengthen non-native plant pest and disease detection and reporting.
Forestry and timber businesses across the UK are being asked to take part in an annual survey programme to collect data about the UK timber industry.
Seventeen coniferous tree species show early promise for future commercial timber production in the UK
Researchers have set up a network of nine large scale experiments across the UK to test the suitability of 17 tree species as potential alternatives for future commercial timber production.