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Understanding the range of values held by farmers in relation to trees allows us to learn how, when, and where farmers may embrace having trees on their land. Explicit consideration of these values will better enable those working to design policies, incentives, tools, advice, or other communications to do so in ways which are more likely to succeed in delivering enduring tree cover expansion on farms. To investigate these questions, our research used a values map divided into seven categories (figure 1) and drew on survey questionnaire responses from 44 UK dairy farmers to guide in-depth interviews with nine dairy farmers operating in the UK.

Publication type
In Brief
Social Scientist | Anthropologist
Head shot of FR staff Member Maddy Pearson
Social Scientist
Stephen 600x600

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