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Lead Author: Maddy Pearson
Stephen McConnachie
Understanding the range of values held by farmers in relation to trees allows us to learn how, when, and where farmers may embrace having trees on their land. Explicit consideration of these values will better enable those working to design policies, incentives, tools, advice, or other communications to do so in ways which are more likely to succeed in delivering enduring tree cover expansion on farms. To investigate these questions, our research used a values map divided into seven categories (figure 1) and drew on survey questionnaire responses from 44 UK dairy farmers to guide in-depth interviews with nine dairy farmers operating in the UK.
This Research Report explores the issues that matter to dairy farmers in England regarding trees and increasing tree cover on farms. It looks beyond financial considerations to explore the other factors which guide and shape farmer attitudes and behaviours in this area. Understanding the range of values held by farmers in relation to trees allows […]
What leads some farmers to dramatically increase the number of trees on their land? What role do social and cultural values play? And how do values and behaviour interact? Increasing tree cover across England is a key priority for the UK government, driven by the benefits that trees and woodlands offer, such as climate change mitigation […]
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