Quality of experience

 

A new methodology, combining quantitative and qualitative survey methodologies was developed in early 2003, to measure the quality of visitor experience. Pilot surveys were carried out at two forest sites and a 'health check' was developed to help forests managers evaluate quality of experience for visitors.

Review and description of methods
Self-completion questionnaire
Face-to-face questionnaire
Health check
Afan Argoed (pilot)
New Forest (pilot)

Surveys subsequently commenced in England in 2003 and in Wales in 2006. Reports are provided below.

2007
On-site surveys: Fineshade; Rosliston; Whinlatter; Coed y Brenin
Community surveys: South West England; North & Mid Wales

2006
On-site surveys: Sherwood Pines ; Delamere ; Hamsterley ; Garwnant ; Nant yr Arian
Community surveys: North West England ; South Wales

In addition in 2006, the quality of visitor experience was also examined using a new 'TRI*M' method, and mulit-variate segmentation analysis was used to examine the attributes associated with different types of visitors.
Market Segmentation and TRIM Report 2006

2005
On-site surveys: Alice Holt ; Cannock Chase ; The Forest of Dean
Community survey: South Yorkshire Community Forest

2004
On-site surveys: Dalby ; Thetford
Community survey: Thames Chase 

2003
On-site surveys: Grizedale ; Westonbirt ; Whiston

This programme of work continued into 2007 in England and Wales; reports from the surveys conducted in 2007 will shortly be available on this page.